AbelsonTaylor: Feel the Data
Art Direction
Visual narrative
Creative Direction
VFX support
Concepting
Health & Wellness Agency Promotional Campaign Video
What does feel the data mean? That’s what I was tasked to convey for this promotional video to demonstrate that phrase. It had to be several things: agency ra-ra, talent acquisition tool, and lofty narrative about taking raw data from the healthcare world and transforming it. We all want to create things with meaning and emotion. I did my best to evoke that with talented vfx colleagues and writers who helped realize this vision.
Concepting & Ideation
