Kite: Yescarta
More Than Hope Campaign
Through a choreographed ecosystem focused on personal messages of empowerment and hope to bring awareness to a new gene therapy targeting non-Hodgkin lymphoma, a type of cancer. This campaign is a glimpse into a private moment, when a patient receives the news that they are in remission. This raw snapshot of emotion encapsulates what patients want so dearly for themselves. It helps them believe, they too, can have this moment.
Creative Direction
Integrated Campaign
Video Production
Website
Digital Marketing
Paid Media
Social Media
Print Collateral
““I never gave up hope.””
Compelling and emotional video content featuring real YESCARTA patients sharing their stories of hope and survival were elevated through social media and display ads. These helped to make a relatable connection and drive patients back to the website to view the full stories.
A variety of targeted tactics give patients the motivation and information they need to request a referral for CAR T-cell therapy.
