OneChiFam
Building awareness and support for all Chicago’s families
The OneChiFam program provides resources, education and support services to Chicago families. The main website, OneChiFam.org, functions as an umbrella brand for many of the Chicago Department of Public Health programs for families with newborns, children and adolescents, with an additional focus on parent and partner health.
The Department strives to improve health equity and lead families to available resources, community services and programs. The main goals of this effort were improving overall awareness of OneChiFam, elevating relevant offerings for the summer and back-to-school seasons, and driving traffic to the website.
Creative Direction
Video Production
Social
Print collateral
Website
SEO
Paid Media
OOH
Building awareness citywide
Transit & OOH
Social, Influencer Engagement, Paid Media & Search
Frequent paid and organic posts on social, along with the authentic voice of local influencers & parents, YouTube paid video spots and a Google search campaign allowed us to retarget our audience with more specific tips and information, drive qualified traffic to the website and boost awareness for a small market spend.
Community touchpoints throughout the summer season provided CDPH opportunities to be visible at
in-person events and distribute collateral that helped keep OneChiFam top of mind.
